1 Digital Issue
Issue: No.18
外貿協會叢書精選系列: 【前進俄羅斯】 俄羅斯蘊含豐富的文化藝術及多元的種族特色,由於歷史和語言的隔閡,大家對俄羅斯的瞭解不多。本書作者在俄羅斯工作已有9年,訪問過數以百計的俄國企業,長期觀察俄羅斯政經社會及市場環境的變化,精闢的觀察與評論,助您認識一個真實的俄羅斯。 【參展行銷】 一樣參展,有些攤位總是人潮絡繹不絕,有些攤位卻門可羅雀!原來,參展須做充分準備,才有亮眼成績。《參展行銷》有系統地介紹如何選擇合適的展覽、如何準備參展,以及展中如何運用有效的接待技巧,開創最佳成果,是參展必讀。 【商旅秘笈(亞太 中東 非洲篇)/ 商旅秘笈(歐洲 美洲篇)】 請駐外單位針對全球重要城市,推薦當地適合台灣商人的住宿飯店及中西餐廳,並按亞太、中東、非洲、歐洲及美洲等地區彙編而成,希望協助在海外奔波的台灣廠商找到最適合的餐飲及住宿環境。 【海外市場拓展成功故事】 集結45位海外創業台商的奮鬥史,見證他們勇闖異域、邁向成功的秘訣;更特別彙整目前熱門的新興市場與我國主要的貿易夥伴,挑選出涵蓋五大洲及中東地區共18個國家,精要說明各國市場環境與拓展建議,提供有意前往海外經商者掌握關鍵資訊。 【中國大陸成功台商故事】 本書介紹台商在大陸布建品牌與通路的成功故事,深入專訪 60 家在品牌與通路經營有成的台商,借由台商成功經驗提供廠商拓展大陸內銷市場之最佳借鏡。 【英文除錯大師系列(共四冊) 】 本手冊內含600 則常犯之英語錯誤,每則皆列有正確說法及用法,最適合有心提升英文能力的人士。內容豐富實用,讓您的英文從「自以為正確」提升至「真正正確」的境界。
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The Trade Insight 經貿透視叢書 in its British edition is an all round magazine for the urban woman. Get the most gripping features on relationships and careers, with expanded reporting on fashion and beauty, health and fitness, published with glamour and guts. With its gutsy, intimate and blatantly honest articles on women issues, the Cosmopolitan Magazine is the ultimate guide for all women. Expect the magazine to help you with advice on personal issues, given from the industry's most influential women. Combine that with high street fashion must-haves from the streets of UK, stunning make-up tips, career news and intimate interviews with some of your favourite celebrities and you get an epitome of everyday women guide. One of the best selling magazines in our store, the Cosmopolitan UK is a must-have for all women and is available on various subscription offers at our store online www.magazinecafestore.com or in our store located in New York called Magazine Cafe Store.
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